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Katy Perry Drives E-Commerce During the Big Game
At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their...
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This Holiday Season, Retailers Need to Deliver
According to the new JDA 2015 Consumer Survey of more than 1,000 U.S. consumers, shoppers want what they want, when they want it, and they don’t want to pay. The bar is getting higher for retailers...
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Thanksgiving Day and Black Friday Each Surpass $1 Billion Online
The online holiday shopping is well underway as demonstrated by a 9 percent gain in sales on Thanksgiving Day with $1.1 billion being handed over to retailers before the holiday dishes had even been...
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Walmart Launches Walmart Pay
In the middle of the peak shopping season, Walmart has decided to announce it’s own mobile payment service called Walmart Pay, which will be available on both iOS and Android. In a recent blog post,...
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The Year in Review | Top 10 Consumer Markets Posts of 2015
As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no...
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The Year in Review | Top 10 Spark Posts of 2015
Without any further ado, let’s count down the top 10 posts from 2015: Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives,...
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David Bowie And How Technology is Reflected in Music
2016 had a rough start for music lovers. With so many extraordinary musicians passing, it got me thinking about the impact music has on our lives. Music is both an influencer and a mirror. It creates...
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The Romance of Cinderella – Updated for the Digital Age
Once upon a time there was a kind smart girl named Cinderella. All of the animals loved her, especially two mice named Gus and Jaq Mac and PC. They’d do anything for the girl they called Cinderelly....
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Donald Trump, Jeb Bush and the High Value of a URL
With campaign season in full-swing, campaign strategists have a lot on their plates. Surprises happen. Blunders happen. It can all be very chaotic. But what happens when your campaign forgets to...
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The Facebook Dislike Button Has Arrived (Sort Of)
If you have been on Facebook this morning, you may have noticed a small change, but one that has been requested for years. The dislike button has arrived! Over the years, the dislike button has been...
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